Last month Netflix had revealed the vision to enter into the gaming world by providing in-house developed titles to its account holders at no additional cost.
The company stated that they will begin testing soon and view gaming as a fresh content category for users. This evolution is similar to their diversification into original films, animation, and unscripted TV over the years.
Though there were no details revealed, several reputable sources revealed the Netflix team is working on games connected to its original IP and will soon launch the introductory titles in a few months.
Well, the day is here. Though the games are only available in Poland, it is exciting to know that soon we will be able to enjoy playing titles controlling some of our favorite characters. Both games are related to the worldwide famous sci-fi- series Stranger Things!
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This is not the first time a major company is trying to make inroads into the gaming industry. Giants like Amazon, Google, Microsoft, Sony already have a pretty good hold in the market.
It will be a tough competition but what may make Netflix stand out is its original IP and the fact that the titles won’t have aspects like microtransactions and adverts. Some of the best game developers in the world have welcomed this effort with both hands but many are skeptical.
A video streaming platform might have the edge because of its user base but the lack of experience in launching full-fledged mobile games can cause issues.
The reception in Poland so far has been positive but what actually matters is the endurance when everyone accesses it.
The two mobile games named Stranger Things: 1984 and Stranger Things 3: The Game are currently supported only on android devices. This will change soon as Netflix aims to port it to iOS as well.
Moreover, the company has planned a future with games being launched for both console and PC through its app on different platforms.
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Netflix has already hired industry expert Mike Verdu to show that they are very serious about this expansion. Mike has experience working with industry leaders like Electronic Arts, Zynga, Atari, Oculus, and more.
The company has also joined hands with Valve and Riot to publish content based on games to promote their efforts.
A Netflix spokesperson said, “It’s still very, very early days and we will be working hard to deliver the best possible experience in the months ahead”.
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While this is the first game, Netflix does have a few engaging interactive titles available on the platform like Black Mirror: Bandersnatch, Minecraft: Story Mode, and Carmen Sandiego: To Steal or Not to Steal.
Netflix has always faced difficulty in matching the popularity of entertainment modes like YouTube and Fortnite, this move will be like an arrow hitting two bullseyes with one shot.
It will help the company revive from its recent slump as well. As per reports, the subscription service is going down and needs an influx as soon as possible. Let’s see how everything unfolds.